Google Certified Coach Program

Why are coaches important? Coaches provide personalized support to teachers and drive impactful technology use. There are more than 42000 instructional coaches in the U.S. alone. There's a 15% increase inc ourses taught with technology when educators are provided with coaching. Coaches help with distance learning. Schools with instructional coaches felt more prepared to cope with COVID-19 and transition to remote learning. Based on our Dynamic Learning Project coaching pilot research. Google for Education

What makes the Certified Coach program unique? 

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Google heard that instructional coaches are often challenged to find resources that help grow and hone their coaching practice. They crave research-proven strategies and tools. 


So, the Certified Coach program provides a tailored curriculum -- with more than 50 individual lessons -- that centers around a 5-step coaching model. Whether you’re a new or veteran coach, this online curriculum is intended to deliver coaching strategies and guidance.  






Trainers and Coaches are both passionate educators who share their skills and expertise with others. We are articulating the difference between Trainers and Coaches as:

  • Trainers are educators who focus on delivering group professional development to educators, which is often based on Google tools and products. 

  • Coaches are educators who spend the majority of their time working 1:1 with teachers to understand and address specific classroom challenges with technology-fueled solutions. Specifically, we recommend that instructional coaches spend 70% of their school day working 1:1 with educators.

  • Educators who both spend most of their day working 1:1 with teachers and deliver group PD are invited (and encouraged!) to pursue both the Coach and Trainer certifications! 







Email Us to Schedule an Appointment or call 936-228-9902

What’s the difference between Trainers and Coaches?

How can I learn more?

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Program Vision

Technology can be transformational and provide students with critical 21st century skills, but only when it’s in the hands of educators who know how to use it to do meaningful things. While there’s been a major push to provide technology to all schools across the country, not all teachers have the skills and confidence they need to bring that technology to life. 


As a result, teacher preparedness and comfort-levels with effectively integrating technology into their instructional practices varies greatly across and within schools. This variability causes teacher stress and contributes to differences in student engagement and success. 


Schools have started investing in coaching to support teachers who are trying to integrate technology into their classrooms. However, coaches and teachers lack a strong model by which to partner with each other, generate ideas, and measure their impact. And, administrators have expressed concern over not having the resources or expertise to support coaches and teachers in this endeavor. 


The Google Certified Coach Program empowers instructional coaches to drive impactful technology use in their schools - using our robust curriculum and research-backed 5-step coaching model. Google Certified Coaches work 1:1 with teachers to identify and adopt technology-based solutions that solve classroom challenges.

Certified Coach Requirements:

Pre-requisites: Must obtain Google Certified Educator Level 1 & 2 certifications.

In order to become a Certified Coach, the following criteria must be met:

  1. Complete all modules of Certified Coach curriculum (~15 hours) 

  2. Pass curriculum assessment (80% or higher)

  3. Submit a portfolio demonstrating successful usage of 5-step coaching model. Portfolio will include short video and coaching artifacts.

  4. (Optional) Provide letter of reference from an administrator

  5. (Recommendation) Spend 70%+ time working 1:1 with teachers


Benefits of Becoming a Google Certified Coach:

  1. A digital badge, recognizing completion of Certified Coach Program. Similar to those awarded to Google Certified Trainers and Innovators.

  2. Membership to an active, national coaching community that offers support and shares best practices. Google will facilitate collaboration via Google Groups and virtual events. 

  3. Visibility in the Google for Education Directory alongside other global experts.

  4. Ongoing updates from Google for Education teams (eg newsletters).

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Coaching is not a fad!

 It’s the #1 form of professional development that administrators say they  plan on purchasing in the next 2 years. The recent need for distance learning has shined a light on the value of Edtech coaches.

Today, there are 42,000 instructional coaches in schools, and that number will likely continue to grow.


Research shows that our ability to provide personalized mentorship and administrator support are two of the most valuable ways we can support instructional coaches and coaching programs.


Our Promise to You: 

1) We will ensure that the Google Certified Coach programs use 5-step coaching model with fidelity

2) We will Provide Ongoing Mentorship to Coaches and Administrators

3) We will assess and Demonstrate Certified Coaching Impact

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Welcome and Introduction: Duration 1 hour

Welcome to the Certified Coach Program 5 m

Theory of Change 15 m
Learnings from Our Pilot 10 m

The Challenge-Based Coaching Model: Duration 2.5 hours


Overview of the 5-Step Coaching Model 20 m

Step 1: Identify and Understand a Challenge 15 m

Steps 2 & 3: Investigate and Select a Strategy 15 m

Step 4: Implement a Strategy 15 m

Step 5: Reflect on Cycle 15 m

A Day in the Life of a Coach 15 m

Tools to Measure and Support Coach Growth 15 m

Building a Strong Coaching Team & Culture: Duration 2 hours

Organizing Your Coaching Team 15 m

How Education Leaders Can Support Coaches 15 m

Aligning Coaching with School Goals 10 m

Measuring Coaching Impact 15 m

Making Time for Coaching 15 m

Collecting Bright Spot Stories 15 m

Generating Coaching Enthusiasm in Your School 15 m

Cultivating Effective Coach & Teacher Relationships: Duration 2 hours

Building Strong Teacher Relationships 15 m

Importance of Privacy and Confidentiality 15 m

Creating Your Coaching Roster 15 m

Preparing for Coaching Conversations 15 m

Cultivating Innovation Advocates 15 m

Refining Strategies for Impactful Coaching: Duration 1 hour

Addressing Barriers to Technology Access 10 m

Aligning with School Goals 15 m

Protecting Coaching Time 15 m

Amplifying Coaching Impact 15 m

Leveling Up Your Coaching Toolkit: Duration 2 hours


Delivering Effective Group Professional Development 15 m

Growing Your Professional Learning Network 15 m

Managing a Digital Classroom 15 m

Differentiating Instruction with Technology 15 m

Improving Digital Organization and Time Management 15 m

Enabling Student Collaboration with Technology 15 m


Celebrating and Advancing Success: Duration 2 hours

Measuring End of Year Coaching Impact 15 m

Sharing Coaching Impact with Your School Community 15 m

Planning for Next Year 15 m

Applying for Coach Certification 15 m

Coach Skills Assessment:

This final assessment will test your mastery of coach curriculum. It will take ~45 minutes to complete.

Approximate Commitment in Hours of program study, synchronous attendance, response time, and portfolio creation: ~24 hours

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