Google Certified Coach Program

What makes the Certified Coach program unique? 

Google heard that instructional coaches are often challenged to find resources that help grow and hone their coaching practice. They crave research-proven strategies and tools. 


So, the Certified Coach program provides a tailored curriculum -- with more than 50 individual lessons -- that centers around a 5-step coaching model. Whether you’re a new or veteran coach, this online curriculum is intended to deliver coaching strategies and guidance.  






Trainers and Coaches are both passionate educators who share their skills and expertise with others. We are articulating the difference between Trainers and Coaches as:

  • Trainers are educators who focus on delivering group professional development to educators, which is often based on Google tools and products. 

  • Coaches are educators who spend the majority of their time working 1:1 with teachers to understand and address specific classroom challenges with technology-fueled solutions. Specifically, we recommend that instructional coaches spend 70% of their school day working 1:1 with educators.

  • Educators who both spend most of their day working 1:1 with teachers and deliver group PD are invited (and encouraged!) to pursue both the Coach and Trainer certifications! 







Email Us to Schedule an Appointment or call 936-228-9902

What’s the difference between Trainers and Coaches?

How can I learn more?

Program Vision

Technology can be transformational and provide students with critical 21st century skills, but only when it’s in the hands of educators who know how to use it to do meaningful things. While there’s been a major push to provide technology to all schools across the country, not all teachers have the skills and confidence they need to bring that technology to life. 


As a result, teacher preparedness and comfort-levels with effectively integrating technology into their instructional practices varies greatly across and within schools. This variability causes teacher stress and contributes to differences in student engagement and success. 


Schools have started investing in coaching to support teachers who are trying to integrate technology into their classrooms. However, coaches and teachers lack a strong model by which to partner with each other, generate ideas, and measure their impact. And, administrators have expressed concern over not having the resources or expertise to support coaches and teachers in this endeavor. 


The Google Certified Coach Program empowers instructional coaches to drive impactful technology use in their schools - using our robust curriculum and research-backed 5-step coaching model. Google Certified Coaches work 1:1 with teachers to identify and adopt technology-based solutions that solve classroom challenges.

Certified Coach Requirements:

Pre-requisites: Must obtain Google Certified Educator Level 1 & 2 certifications.

In order to become a Certified Coach, the following criteria must be met:

  1. Complete all modules of Certified Coach curriculum (~15 hours) 

  2. Pass curriculum assessment (80% or higher)

  3. Submit a portfolio demonstrating successful usage of 5-step coaching model. Portfolio will include short video and coaching artifacts.

  4. (Optional) Provide letter of reference from an administrator

  5. (Recommendation) Spend 70%+ time working 1:1 with teachers


Benefits of Becoming a Google Certified Coach:

  1. A digital badge, recognizing completion of Certified Coach Program. Similar to those awarded to Google Certified Trainers and Innovators.

  2. Membership to an active, national coaching community that offers support and shares best practices. Google will facilitate collaboration via Google Groups and virtual events. 

  3. Visibility in the Google for Education Directory alongside other global experts.

  4. Ongoing updates from Google for Education teams (eg newsletters).

Coaching is not a fad!

 It’s the #1 form of professional development that administrators say they  plan on purchasing in the next 2 years. The recent need for distance learning has shined a light on the value of Edtech coaches.

Today, there are 42,000 instructional coaches in schools, and that number will likely continue to grow.


Research shows that our ability to provide personalized mentorship and administrator support are two of the most valuable ways we can support instructional coaches and coaching programs.


Our Promise to You: 

1) We will ensure that the Google Certified Coach programs use 5-step coaching model with fidelity

2) We will Provide Ongoing Mentorship to Coaches and Administrators

3) We will assess and Demonstrate Certified Coaching Impact

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friEdTechnology is an Equal Opportunity Employer

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